A social networking platform known by the name of Youtube that gives every user a freedom to upload their own video content has got its ranking is 2 as per the internet analytics company Alexa both domestically and globally. Youtube was launched in the year 2005 by former PayPal employees Chad Hurley, Steven Chen, and Jawed-Karim. Now, Youtube accounts are linked to Google and have become a high-performing mobile application from past many years. For users the site is just amazing to watch movies, entertainment shows, listening music or even studying. But, what about the small businesses & Can small business be benefited with the help of youtube?
The Answer is simply yes. But, how all the process works you need to head forward with your eyes open. Login into your account, then straight forward look at the very top right-hand side of the page, you will see three buttons. The one which would be closest to the centre, just like an icon of an arrow pinting up over a dash, will direct you to the page where you can upload a video. The middle one in the shape of a bell would notify you for the account activity like new comment or new like. Youtube channel’s layout cannot be changed, but you can add channel art, which is almost similar to a Facebook or Twitter banner. On the header part you can add your business’s logo or a tagline.
Using Youtube you can interact with other Youtube users, but only publically not privately like other platforms.
Getting in touch with those who comment on your videos can give your video’s engagement traffic a hike.
A more passive way of interacting with content and if you have chosen that the users can see your likes, then the videos will appear under the playlists section.
The share button on the videos allows users to share your video on other networks like Google Plus, Facebook, Twitter, Livejournal and the many others.
The users can subscribe to your channel and can stay up to date with your brand’s content easily.
You can check for Live streaming feature of youtube that of similar to the Facebook and Periscope. If you decided to go with the live stream option, then there are three ways to go about the process. The first is the “stream now”, the second one is the “Events tab”. The last one that will be available on the site’s mobile app, which will be archived later on your channel.
Last and the most significant one, you can advertise on Youtube too. The most common advertisements are in-streaming ads, which pop up whenever a video is embedded on pages other than Youtube as well. The other ads are discovery ads. These appears when a user is searching or browsing content on Youtube or across the web. Keep in mind to encourage your viewers to subscribe your channel, & share your videos on other social media networks whenever you update your content.