Content Marketing

Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With so many options to create diverse content and a tailored strategy, content marketing is a perfect fit for virtually every business in every industry.

Strategy of Content Marketing:

1) Define your goal.

What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your 2017 strategy.

2) Conduct persona research.

To develop a successful plan, you need to clearly define your content’s target audience — also known as your “buyer persona.”

This is especially important for those who are starting out or are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on.

If you’re an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience.

 

3) Run a content audit.

Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you’ve been doing weekly blog posts for the past year, creating an ebook that distills all your blog posts into one ultimate guide would be a one way to offer information in a different format. We’ll go over several different types of content you can use further down on the list.

If you’ve been in business for a while, review your content marketing efforts and the results from it in the last year. Figure out what you can do differently in the upcoming year and set new goals to reach. (Pro tip: Now is a great time to align your team’s goals with the rest of your organization’s goals.)

4) Determine a content management system.

Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics.

If you’re a HubSpot customer, you can plan, produce, publish, and measure your results all in one place using HubSpot software. Other content management system options include CoSchedule and WordPress.

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