Search engine optimization or SEO in short, is a set of rules that can be follow by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
Importance of Search engine optimization:
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.