Digital MarketingSearch Engine Optimization

7 Factors That Can Penalize Your Organic Positioning In Google

There are many factors that influence the organic positioning of a website. While it is true that we can highlight some important aspects for Google and that can make your website lose position quickly.

No webmaster or entrepreneur wants his website to lose visits because this will directly influence his benefit. Therefore, below we bring you a list of 7 things that you should not do if you want to have a good SEO positioning. Let’s start taking a real case study of brand Sk Web Designing Solutions

THAT THE LOADING SPEED OF YOUR WEBSITE IS VERY SLOW

Overloading the web with large images makes this afternoon more to load. The experience for the user is not going to be the best possible and Google is going to take this aspect into account.

Before uploading images to your website, it is recommended that you use some image compression software and reduce its size and quality. In this way you will save space on your server and achieve better performance of your website. Google and your visitors will reward you. If you notice the blog page of this brand you will find many images in each post. You can look at their blog post fitness logo which is surronded by lot of images and thus causing loading issues

BUY LINKS IN AN UNNATURAL WAY

Can you buy links? Yes. Should you buy many or any website? Absolutely not. The purchase of links is an action that involves some risk. If you buy links that Google does not consider natural for your content, you can take a penalty that is difficult to recover. Therefore, it is recommended that you leave this work in the hands of professionals.

COPY CONTENT FROM OTHER PAGES

Content is increasingly important to Google, so it is essential that you do not copy it from other websites. It is worth spending time to write quality and unique content. It is a part that requires time, but effort always has its reward.

FILL YOUR WEB WITH KEYWORDS

Do we have to use the keywords we want to work on a page? Of course, but that does not mean that we repeat over and over again the keywords we are working on or add blocks of text that only include keywords, names of cities, etc. This is what is called “keyword stuffing” or the keyword stuffing. These practices are directly penalized by Google .

HAVE HIDDEN CONTENT

Years ago some web pages showed content to the user and another to Google’s robot, as a technique to improve its positioning. Today, the algorithm of Google is quite good reading these traps, but there are still web pages in which we find hidden content such as blocks of texts with keywords in the same color as the background of the web, way that the user does not see this text.

If you are carrying out this tactic, we have bad news, sooner or later Google will penalize you and you will lose organic traffic.

HAVE POP-UPS ON THE PAGE

Pop-ups or pop-ups are those advertising windows that appear when visiting some websites. Google, in its intention to find the best possible experience for the user, penalizes those web pages that have advertising pop-up windows.

If you want to optimize your positioning, you should start looking for other ways to earn revenue on your website and leave pop-up aside.

HAVE UNNATURAL ANCHOR TEXT LINKS

If we generate a link, we must take into account that the anchor text or anchor text is as natural as possible. Until 2012 it was very easy to position a web page simply by generating links with the keyword that we were interested in positioning. Since the arrival of Penguin this is over and now it is necessary that the anchor text are natural to have a positive influence on the positioning of your website.

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