Whatsapp has evolved as one of the most commonly used mobile communication apps of the time, it keeps everyone connected. However, offlate it has been acquired by one of the mostly used social networking sites, Facebook and it is all set to redefine the future of mobile communication in a new way. Facebook has acquired Whatsapp for $19 billion. Now after acquiring the most discussed issues is how the social network enters the next level through mobile app and social networking. According to a general research it is mentioned in New York Times that these two communicating apps should not be compared as they two are completely different and used in different way.
The messenger is chiefly used for chatting. It is simply one step ahead of SMS. The nature of their usage is similar in approach. It is one of the most effective promotional branding tool of the time. With the new collaboration with Facebook, it can easily take the innovation to next level. Besides the Facebook page and sharing advertisements it can add new dimension to the promotional and advertising world in future. Whatsapp is easy and quick. It connects all and it works wonder within groups. It is now used by everyone.
Challenges for whatsapp
With the all new Webchat app in the market,It is facing steep challenges. It is the rival of the whatsapp. However, in the competitive market, now after joining the social networking leaders. Whatsapp will surely introduce new ways of impressing its clientele and offer innovative facilities to stay ahead from the competitors. This is an android app and can be easily used on any phone. However, such a unique collaboration have raised eyebrows soon after the founder of Whatsapp announced its deal with the Facebook. The thinker now wondering that since Whatsapp is a closed conversation forum on the contrary Facebook is n open area important information may get revealed while communicating through the device. Moreover, It is risky and may cause damage by revealing key information like bank account number, insurance date etc on a open networking site like Facebook.
Statista “Chart of the Day” -http://www.statista.com/chart/1804/whatsapp-user-base/
To answer the queries of the users, the owner assured that the usage mode will never overlap and with time it will prove to be one of the most successful collaboration of all time. Thus, both companies look forward to experience new ways of communication and offer services to people.